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I was wrong - sort of. 

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I just went to have a little squiz at the Apple store - remembering that it was the day of the launch of the new iPhone. Would there be the same madness that there was in NY?

Ermm. No. There were a few people waiting, see a pic here, but nothing remotely close to what went on in NY when Johnny from Anomaly (more on me leaving Dare for Another Anomaly next week...) queued for five days and was on every TV news show.

When we heard that Vodafone were not getting the iPhone we had a few thoughts about whether there was anything interesting we could do around the launch. One idea was to pay a dude to be at the front of the queue, film the whole episode and then when he (for they are always male) got to the front he would ask whether it was available on Vodafone. The Apple staff would say 'unfortunately not' and then he would say, 'Oh, OK. Don't think I'll bother then', and walk off. Cue much hilarity.

At the time I was convinced the iPhone luanch would be a huge deal. Dare is very near the store, we could set up soup runs and do all sorts of things. But it just hasn't really happened. With Steve Jobs making a hash of the pricing in the US and all the geeks and chavs over here already offering hacking services it's all been a bit of a damp squib. At least it's not raining.

Still, it took 2 years for Apple to sell 1m iPods, I think they are nearly there for iPhones already. The service will get better and whenever you see someone with one you can't help but want to play with it. I reckon in this country it will just be a grower rather than a shower.

Comments

November 9, 2007 1:49 PM
 
In america the iPhone is a huge leap forward - over here we're already sort of beyond it, with 3G, 5mp cameras, large expandable memories... it just doesnt seem like the "phone revolution" we were all promised! I'd much rather have a Sony Ericsson & an iPod Touch thank you very much. congrats on the move, hope you'll still be blogging.
 
 
November 9, 2007 1:58 PM
 
I like the optimism of the crash barriers.
 
 
November 9, 2007 2:37 PM
 
They need someone in fluorescent vests - you know for crowd control.
 
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