"Most digital work is pony", reported Campaign last week. I have always been the first to agree with that - with the proviso that most TV and Press is equally pony. All we can do is try to not be pony more often than not. I'm hoping the new Sony site we have done for Vaio laptops with John Malkovich will help convince even the moodiest traditional creatives.
We have a really simple idea for the site - which is an extension of Fallon's press and cinema work . John (Mr Malkovich to you) has written the first scene to a movie and the web community is going the write the next few scenes. John will choose the best scenes each month until we have a script (that will an Oscar and make us all millionaires...)
What I find most interesting about this is that it is a great way of producing quality user generated content. A lot of people have criticised UGC for being cheap and nasty (neatly sidestepping the point that it puts them out of a job) but as with everything context is all. Sony is premium so it's needs premium UGC, something like Mentos less so.
The site is live now - so have a peak. The actual script project officially opens on Nov 16th but you can see John reading the first scene and get an idea of what to do next.
Adland has always been full of frustrated script writers and film wannabes - so here's your chance. Show us what you got!
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
