Over the next two days - if you fancy it - you can see interactive marketing do its thing, live in front of the cameras.
We have created a site for Woolworths for the launch of their Big Red Book (their version of the Argos catalogue). The site is a live feed from a field in the middle of nowhere where we have set up a large wooden catapult - a trebuchet if you know your medieval military history - that 'launches' the book.
Users can log on queue up and fire their own book. If they hit the target they can win a prize - even a whole page from the book . (Did anyone else when they were a kid leaf through the argos catalogue adding up which was the most expensive page or taking the best product from each page? no - oh, just me then.)
I think what's interesting is this is event marketing, PR, Field Marketing and 'digital' (whatever that now means) all in one site. And again, as I mentioned before, although it's a neat idea what really is impressive is all the stuff that goes in to making it happen.
Have a look. Throw books at stuff.
James Cooper
Blogging for:
Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
