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Three Minute Happiness

Anyone want to see the new Bravia ad before it airs?  

Comments:8   Add your comment
After a quite feverish amount of work by all concerned our first big site for Sony launched last night. It's still in beta and will be adding more bits and bobs over the next few months but it's pretty nice and does include 'Play Doh' the third Bravia ad from Juan and Fallon.

Our idea was always to create a site that celebrated colour, not just the great ads. There are interactive experiments, more in depth information on the ad and a 'colourwall' where you can bag one of 16.7million colours - just like Yves Klien. 

It's not all working properly quite yet - but you get the idea. And you can watch the bunnies!

Published Oct 04 2007, 09:47 AM by James Cooper

Comments

by James Fraser
October 4, 2007 11:52 AM
 
Nice site, I Love it! And the new ad is the best yet!
 
 
by James Fraser
October 4, 2007 11:53 AM
 
Nice site, I Love it! And the new ad is the best yet!
 
 
by Rach Batch
October 4, 2007 2:37 PM
 
Amazing! but why does the bunny turn into a dolphin? what the connection?
 
 
by kevin philipps
October 4, 2007 5:40 PM
 
let's hope the rabbits aren't just like the rubber balls (shown on TV 6 years prior to the Bravia ad): http://youtube.com/watch?v=vj0uvl5kbhw
 
 
by Simon Wilden
October 5, 2007 4:19 PM
 
not too sure about the ad but the site is cool and the navigation is sweeeeeeeeeeeeeet...
 
 
by Simon Wilden
October 5, 2007 4:19 PM
 
not too sure about the ad but the site is cool and the navigation is sweeeeeeeeeeeeeet...
 
 
by Fiona Wheeler
October 5, 2007 4:57 PM
 
I think it is great not only because of the scale of the project but particularly because they began awareness/were advertising (ambient marketing) before they had completed the advert - look at the amount of interest 'on the street'.
 
 
by David Brent
October 11, 2007 8:18 PM
 
what's that? wait. is that the music from the ad and the navigation from the site? an old old Apple ad: http://www.youtube.com/watch?v=FtPvfEJ5ugU
 
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