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Ooh look, it's not an ad.  

Comments:1   Add your comment

In these cynical times i think it's pretty hard for multinationals to come across as cool and green. Well, it is if you think along traditional lines.  

But actually, if you take a step back and don't think about 'ads' per se then it gets a whole lot easier.

Puma have had a brilliant idea that will get them loads of coverage for what I think is going to cost them around about....$1400 and whatever it cost to make this small website.  

I'm not going to tell you what it is becuase I want you to go there and find out for yourself.

Go on, live a little.

Comments

September 27, 2007 1:02 PM
 
It is a nice idea (the initiative). But it still looked pretty much like an ad to me. And for such an initiative I'm not sure why it was necessary to go through the whole graphics download rigamarole. Good job I have a fast connection.
 
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