The most pleasing thing from my (selfish) point of view was that we had 10 nominations across eight different pieces of work, for six different clients. I think it's fair to say that a lot of agencies, digital and traditional, tend to have one or two showpiece accounts that get them their gongs and others that pay the bills.
Three of our awards were for Vodafone. I remember very clearly a rival CEO who will remain nameless - actually f**k it, it was Mr Brooks! ;-) genuinely congratulating me when we won Vodafone saying, 'it will be great for the bottom line'. The implication clearly being that we wouldn't get any dedent work out. But the brand has come a long way from rubbish TV ads with David Beckham sending text messages to Gary Neville (and Rebecca Loos) and it's great to be right in the thick of it. A public high-five to everyone at Dare and Vodafone (and BBH).
Congratulations to R/GA. The word 'awesome' is used rather too flippantly these days, especially in the USA. You could tell a US collegaue that you stayed in the night before watching re-runs of Property Ladder and the response could well be, 'oh awesome' with no hint of irony. After Nike got a black pencil I said in Creative Review that it was well deserved because I was in 'awe' of this work. Was then. Still am. Double high-fives. Tens in fact, to R/GA.
So nothing less than a business changing piece of work that combines two global superbrands and has the truest combination of technology, interactivity and life at it's core is now the bar.
We can all gas on and on about TV vs Web, new agency structures, branded content etc etc but what the business basically boils down to is this: how are you going to top that?
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
