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Three Minute Happiness

'Nudity for nudity's sake' 

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As childish as this may sound every creative wants to get their ad banned. You've got to go some to get ads banned in a media that was formed on porn, gambling and illegal copyrighted material, but hey, we’re all about pushing the boundaries. And actually it makes good business sense.We were recently asked by Barclays to do some work to entice students to open accounts. Two things sprang to mind: students hate banks; students love dicking around (on the web).

We had an offer to work with - free cinema tickets for a year - so eventually came up with a make your own Hollywood film spoof. We have created a you tube channel and a basic landing page. The ad that got banned was a version of American Beauty featuring a girl with bacon and eggs where Mena Suvari had petals. It's an enduring image isn'it?MSN refused to carry the video ad because it displayed nudity, ‘for nudity’s sake’.

If you are a bank and you want to appeal to students on the web then you have to do things like that. Your first priority is to get noticed. Your second priority is not to suck. So fairplay to MSN for banning it but also fairplay to Barclays for having the guts to go with it.

Published Sep 12 2007, 11:09 AM by James Cooper

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