First up D&AD. The book, desinged by Fabrica has an interactive idea running through it. 500 top creatives were given a D&AD flag and asked to do something, er, creative, with it and take a photo. These photos break up the sections. It's a nice simple idea. Two of the DareSchoolers made pyjamas out of their flag and are featured in the book.
Apart from the book launch the other thing that happened was outgoing president Tony Davidson from W & K passed on the reins to Simon Waterfall from Poke. Simon is the first president from a digital background. He's a lovely and brilliant man. First a more interactive idea for the hallowed book. What next? Can't wait.
I'm also looking forward to the Campaign Digital Awards. At the start of the year there was a lot of fluff about the TV agencies getting into digital. I posted that I thought come December when Campaign do their top 10 digital ads only one would come from a non specialist. The shortlist would seem, so far, to corroborate this thought. Only AMV with their hands project and CHI with a few things have made any real progress, as far as I can tell. Whether AMV really did say they were going to become Digital Agency of the Year or not is a moot point but digital has been, and always will be, not about having the ideas in the first place, although that is clearly crucial, but being able to make them happen. And that's hard goddarned work!
I'll give you one more hunch which has been simmering away for a while now but after the Mercury prize last night I am certain will become clear for all to see. That is that the Klaxons are completely and utterly shit. Them winning the Mercury Prize is a crime against music. They are the new Darkness. A joke band that have ridden the zeitgeist wave but have no musical depth. Like the Darkeness the Klaxons will not exist in any meaningful sense in two years time.
I might be wrong about the digital ads of the year, we'll see, but I'm never, ever, wrong about music. Ask Flo. :)
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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