Take a look at Camp Okutta a nice idea that takes the piss out of American Summer Camps to highlight a charity. It's a wee bit close to the film mother (and Poke?) made for amnesty a while back but heck nothing is original any more and they are on the other side of the world so we'll give them the benefit of the doubt.
The other site is relearn to drive for BMW which features a series of films of shady characters teaching you to drive. This idea is quite close to something we are doing for Vodafone - but like I say, nothing is original, get over it - and I quite like it but it's not right for BMW. See what you think.
The point is both sites feature what would make a series of 30 second ads. They wouldn't win a pencil but they would be better than most TV ads - they have an idea and no 'science'. Both are done by US agencies that tend to do this whole integration thing much better than UK agencies who are hindered by the burden of a wonderful tradition of great TV ads.
The question is are web agencies going to become TV agencies and get bigger budgets or are TV agencies going to give up all that lovely production and commission lolly and become web agencies? I know what's happening elsewhere.....
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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