There was a time, in fact I think it might have been just last week actually, when all digital agencies would moan about budgets and not getting access to film shoots and all that kinda stuff - wishing to be part of the ATL process. A word to the wise, be careful what you wish for.
It's part of this whole 'digital agencies growing up' thing that we get busier and busier and have more responsibility. That's all fine, everyone should be liking that. But precious few people are prepared for the pure joy that is working with someone more famous (a lot more famous) than you are.
In the past week we have had someone cancel a film shoot and then end up in The Sun the next day. Ooh, who could that be? Now we are flying someone in from LA for a one day Vodafone shoot on Friday and then going over to Paris to shoot a real, genuine, pukka (as in hero of mine) star for a Sony piece of work.
Will celebrities have to get used to being filmed for websites rather than Hollywood Movies? Probably, but I'm hoping they'll be a few funny tantrums between now and then.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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