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Big Ass TVs and Big Ass Computers 

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Last night I went to a meeting of the Creative Social, a dark, masonic,  sect where digital creative directors get together like the Witches of Eastwick. David Abraham, founder of St Lukes and now cheif exec of UKTV spoke for nearly two hours and you know what, I believe he was right about pretty much everything.  

I'll spare you the St Lukes story beacuse most adfolk know it (although if anyone has a copy of the documentary and could send it to me or knows where it exists online I would be eternally grateful) and loads of other stuff he said because that would be just giving the game away but there was one thing he said about TVs and computers that seemed very salient.

TV screens are getting bigger. Way bigger. Not smaller. TV is more like the cinema now. I've been working on Bravia and they have some whoppers with everything apart from the popcorn.

And the mobile is going to be the third screen right? If Bob Greenberg says so then you'd better believe it. So where does that leave the PC screen? Is it going to get bigger or smaller and merge with one of them? Or will people really have 3 screens in their lives?

I'm not sure but this parody of the Microsoft Surface project - touchable PC screens - is an pretty cute way of looking at it.

Bon weekends etc.

 

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