These days those same kids (I'm guessing - have you not worked out by now that this whole game is just guesswork?) experiment with computers and other bits of tech. That's where the fun is and thats where the money is. In other words it's cooler to make the next Million Dollar Homepage than the next Blair Witch Project.
In the last few weeks or so I have been sent a load of movies about people experimenting with the nintendo Wii controller. First up from Carlos who has been helping us with Sony Bravia - his wonderful papervision experiment. And then one movie with a remote controlling a PC and another controlling a MacBook.
So what you might think. Nothing really, other than for a significant amount of people this is how they get their out of hours kicks now. Whereas a few years ago it might have been doing graphic design or movies. The point for the ad insdustry is that this means there is less experimental stuff in the traditional media for us nick (I mean pay homage too).
In other words expect to see a 30 second TV ad (or v****!) of someone controlling something with a Wii controller in the next 6 months.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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