We have quite a few clients that ask us to do ' a viral'. I did a talk a while ago called 'the V word' where I attemped to explain the phenomenon without actually using the word.
The jist of it was that the consumer decides whether something is popular or not. They decide whether something goes v****. You are all smart people you get that.
I was always scratching around for a good example to use at the start of the presentation to show the old 'you can bring the horse to the water but you can't force it to drink' analogy and then yesterday, as it does every Thursday, Popbitch popped up in my inbox. Half way down I read this. Lovely.
Live Earth's BBC1 audience peaked at 3.1m. This year's Eurovision got 10.9m.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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