It's definitely a sign of the times when you create one of the most memorable and I would guess successful TV campaigns in recent history only to see your budget slashed in favour of Digital and Direct.
News that the 118 118 mustacheod marathoners are going to spend more time on the interweb and in promotional activities is something of a surprise to me - I didn't honestly think that UK clients were that smart. It takes some balls to try to fix something when it ain't broke.
(At least it appears not to be broke - perhaps it's not working but my guess is that 118 118 would still be the first 118 number that most people think of when asked)
It will be interesting to see what they do next and if any other high profile TV campaigns suffer the same cuts.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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