Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Find over 3000 jobs
 

Directory

 

Three Minute Happiness

iPhone. A quick thought 

Comments:8   Add your comment
Okay - it's Friday, as always I'm frazzled, but I did have a thought about the i-phone after reading that Vodafone (our lovely client) are going to bag the rights.

Of course the first thought was, great, I can get one! Then i thought, oh shit, I can't because we have SonyEricsson as a lovely client too. But then having seen the video from the NY Times dood (thanks Nick) it dawned on me that most people will probably use it like an advanced Crackberry rather than an actual phone.

In the same way that loads of people have Blackberrys and mobiles I think people will use the iPhone as a small laptop but still use their normal mobile to talk to people.

The iPhone does proper web browsing and email via wireless. Most of london is wireless now so that works. And it's also good for photos and music (like a laptop). It doesn't do SMS so for most people that's a bummer - but they can have a nice normal mobile like the SE W880 for that.

Yes? No?

PS. Also of interest is Johnny from Anomaly's idea to re-sell the iPhone for charity. Why would he do that? Cos he's a nice guy - certainly. But also he is auctioning off a jawbone (sexy bluetooth headset) as part of the deal. Jawbone are an anomaly client. Smart thinking again from Mr V.

(thanks to Nick again for the link)

Published Jun 29 2007, 02:25 PM by James Cooper

Comments

by Rory Sutherland
June 29, 2007 3:11 PM
 
It doesn't have SMS. It's 2.5G. It's big, has a useless keyboard and is insanely overpriced. It's frankly a turd in a jewel encrustred case, isn't it?
 
 
by Matthew Collins
July 1, 2007 1:20 PM
 
It isnt perfect, but at least apple are trying to innovate. The biggest change we have had in mobile comms in the last 10 years is picture messages!
 
 
by Rory Sutherland
July 1, 2007 7:20 PM
 
Hold on chaps...... I don't think the i-Phone is remotely innovative. Let's hope not. When Apple innovate they generally fail - when they steal ideas from others and then repackage them attractively, then they do rather well.
 
 
by Mike Williams
July 2, 2007 2:11 PM
 
You could argue the 'attractive packaging' is the interface. Something that everyone tends to under value until you get a really good one. Is there a mobile currently out there that has such a tactile interface? Isn't this what the geeks are getting excited about? Original, borrowed or stolen - I don't really care, as long as it makes mobiles in general less of a pain to use when it comes to anything other than voice and SMS. Still, not having SMS on a mobile product does seem to border on the insane…
 
 
by James Cooper
July 3, 2007 6:34 PM
 
I think the whole no SMS thing will be a barrier for a bit but over time people will surely find other ways to communicate. If we truly had a phone that was more like a computer we would all use IM (or email / facebook whatever) rather than text. But as I said I don't think people will initially use the iPhone as their 'phone'.
 
 
by Mike Williams
July 4, 2007 11:09 AM
 
Looked into this issue at it seemed so odd./, It does do SMS, but it doesn't do MMS. So it's very hard to share any pictures taken with it. Not an issue for most people, but a show stopper for some.
 
 
by James Cooper
July 5, 2007 3:15 PM
 
Rory - to your point about stealing ideas, I did a Pecha Kucka talk with a design guy from Orange recently. He said that they had been mucking about with all the features the iphone has for 3-4 years - but just 'never got round to launching anything'. Classic example of the idea not being the hard bit but actually making the idea happen.
 
 
by 984288
July 10, 2007 12:50 PM
 
Yes, true innovation isn't necessarily in the ability to generate ideas its in the ability to understand the oines that are valuable and put them together into something real. In this sense then: Innovation = turning ideas into reality. (Some experience from both sides as brand guru at Orange and now making things here at the SEA.)
 
To comment on this post you have to be logged in