Blimey there is much to be depressed about. The weather, no Thierry Henry, lack of UK awards at Cannes. But I have a cure.
With only a few days after Cannes the state of the uk ATL industry has already been questioned. I find it weird that people assume uk agencies should automatically still be winning all the top ATL awards but there you go.
As far as I can tell other countries have moved it on while a mixture of arrogance, laziness, stubborness and just having it so god-darned good for so long has, has meant we've been caught up.
But that doesn't mean British creativity is doomed. One British intstituion that just keeps on delivering is the Royal College of Art. On a miserable Sunday we went to the summer degree show to lift our spirits. Sure enough, it's fabulous. For anyone who is remotely interested in creativity or feeling down I suggest you go immediately - it's open till 9 every night until the 28th.
Ok so British advertising may not be in it's golden era but interesting marketing may not lie in advertising anymore - it might be products / art / clothing - who knows?
One thing is for sure, if the quality of alternative ideas on show at the RCA are anything to go by then the outlook is not so grey, it's positively rosy.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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