From where I was sitting the busiest two days in the gutter were Tuesday and Wednesday - Geek Night - rather than Thursday and Friday which is TV night. Hey it's not conclusive, but then what is?
We had a disappointing result in terms of actually winning anything, but c'est la vie. I did hear that the jury didn't give Lynx Blow a gong because it was sexist. Lynx, sexist? Are you shi**ing me?
Web grand prix and gold winners were worthy as far I'm concerned. All good stuff. Farfar's Heides thing for Diesel shows what you can do when you take an idea to the extreme, Nike + I've written about elsewhere and the Milk stuff is just so lovingly produced. I guess the knives will be out for the banners like they were in D&AD but the jurors can only give awards for what was entered. I think the days of amazing little banners that everyone loves are over. Banners are dead. It's sites from here on in.
Cool stuff for me included finding a frog (ok, flo, it was a toad, but then the headline doesn't work does it?) in the pool. And being on boats and at parties with all the old school luvvies.
It's comforting to think there is still a massive divide between digital and ATL in terms of people. The linen brigade stick to what they like doing and we do what we want to do. I'm sure they see the digital people and think what a bunch of chancers with no class etc etc. I'm perfectly cool with that.
At one luvvy party though we were offered some drinks and stuff by a nice french waitress. She gave us more than anyone else and whispered to us, 'The cool passengers need to be recognised'.
It was a lovely moment that was worth at least a Grand Prix to me.
:)
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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