I did a Pecha Kucha talk yesterday at the Made in Brunel show in Islington. There were some fairly big knobs there including Sir Digby Jones head of the CBI. Here's what I learnt.
1. Sir Digby is a very good speaker. He has a rakish charm to him that I bet goes down a storm in boardrooms and posh eateries. He told a joke about management consultants: All management consultants know how to make love to a women a hundred ways. Unfortunately management consultants don't know any women. (I bet he has a gag about Marketers when he speaks to consultants..)
2. People go to the loo in airports to listen to the flight announcements because they can't hear them in the main concourse. (From Joe Ferry Head of Design Virgin Atlantic)
3. Creativity improves business. Well we all know this... but Virgin have made an extra £20m in royalties (on top of normal business) for their upper class seat / check in designs. (Also from Joe Ferry)
4. Doing a Pecha Kucha talk is a lot of fun. You are forced to distill your thinking down to key thoughts. Always good.
5. I did a pretty good talk but was then interviewed for Bloomberg TV and completely went to pot. I looked at the camera and sounded like an idiot. Why is talking to a camera any different from doing a presentation?
6. If the marketing industry is to move forward we need to get different people interested in it. Brunel is not your standard Watford or St Martins but some of the ideas the students have there are brilliant and actually more suited to marketing today than being able to draw a 48-sheet.
You should go to the show. You might learn something too.
James Cooper
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Last login: 17 Nov 2009
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