Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

 

Directory

 

What's the answer to promoting a new show on ITV? 

Comments:0   Add your comment

Very quick post on something interesting that we have done for a new show going on out ITV this sunday: Talk to Me. It's the first use of Yahoo Answers to do something quite like this.

If you haven't tried Yahoo answers do, it's human powered search. These days authenticity seems to be the key when trying to talk to consumers - so what better way to start a conversation then pose a question and get real people to answer?

The internet is not about computers.

(Oh - and, er, watch the show - having seen the first few rough edits it's pretty good. Quite a change for ITV. Sunday night.)

Comments

No Comments
 
To comment on this post you have to be logged in