There is a wee bit of an obsession with advertising (banners) in this fair land of ours over 'other things'. Clearly advertising is incredibly important and we wouldn't have anything to talk about without it but I do think we (as in digital agencies) are going to have to be able to do more than banners - to the same standard as our US / Japanese / Swedish friends - or we are going to find life very difficult.
The normal response to this by the UK scene is 'but, we don't have the budget, it's not fair'. Well, two of the sites that won pencils were not blockbusters at all - Weave Toshi from Japan and Shaveverywhere from NY - they were just really interesting from a usability and humour standpoint.
So if it aint the budget then it must be the idea. Doing cool banners to win awards is all well and good (and certainly cheaper and easier than doing sites) but we need to think bigger and get clients to buy bigger ideas if we are to progress.
That was vaguely serious there. Did you notice?
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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