Sir Tim Berners Lee, inventor of the WWW got his first ever creative award. My how things have changed.
The other big winner was nike+. No surprise there. I was going to do a long and supremely intellectual post about D&AD for the first time truly rewarding a creative business idea rather than something that just looked pretty but I'm too hungover.
You get the drift though don't you? Things that are useful, innovative and all that jazz are much more interesting than things that just look nice. And it's going to stay that way for the forseeable future. (Until it becomes fashionale to do the opposite).
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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