The long answer is hell yes.
The market is chronically under supplied. There are a handful of agencies who actually know what they are doing and have been doing it long enough to produce work of any meaning (that's not necessarily the same as winning awards) but a raft of big blue chip clients who haven't really got started in digital yet and need agencies.
The talent shortage may be a problem for an agency that wants to grow beyond 50 or so people but not for a start up. I would be very surprised if there are not a few people out there in existing good digital agencies and more traditional shops who wouldn't be lured by the excitement of joining a start up - the fact is if it doesn't work out they can always get another job later.
Will the traditional agencies getting their digital acts together mean it's harder for digital specialists to make a buck? Of course, but it will take time and it's still a market that favours specialits and, as I have said, there is room for one more. There's actually room for 4-5 more. How many banks are there? How many car manufacturers?
So for me it's no surprise to see Martin leaving Republic to do his own thing. Whether he does or doesn't do it with team Sandoz/Griffith we'll have to wait and see.
Either way as soon as a digtial agency with experienced and talented people at the helm starts up expect to see it fly.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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