It used to be that TV ads would get ideas from artists, Hollywood, sitcoms, current events, etc but now it's the Internet I reckon.
Two spots which are currently doing it for me are CHI's Big Yellow Storage and Weiden's Cravendale. The big yellow ad is a stop frame animation fest. Stop frame is massively time consuming but not that difficult to have a punt at, so you get oodles of it on You Tube. Hence it's had a bit of a renaissance.
Cravendale is also stop frame animation but done in a slightly different way. You'll also see a few things like that on the web. It's a lot of fun and feels spot on for a generation bought up on the web.
Does the fact that mainstream brands like these (we are talking FMCG and storage here, not Nike or Converse) are using techniques like this mean that the web - and more specifically amateur film makers on you tube -have become mainstream culture? As the dude at the start on Hong Kong Phooey said , 'Could be!'.
James Cooper
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Last login: 17 Nov 2009
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