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Three Minute Happiness

Look, all content is going to be free. Deal with it. 

Comments:3   Add your comment
All this fuss over people suing YouTube and Google about Intellectual Property is a load of hot air.

In the future mass produced content will be free. Thats just how it will be. A whole generation of people will be used to not paying for stuff and will continue to subvert the system until they find a way of not paying.

This doesn't mean Viacom et al will go under, far from it, they just need to find a different way of making money. Like more performances, limited edition artwork on cd / dvd cases, one offs etc etc.

I'm sure all this legal do-dah is just a stalling tactic while they figure that out.

Thanks to Flo for this point of view.

Published May 08 2007, 05:26 PM by James Cooper

Comments

by Rory Sutherland
May 9, 2007 12:06 AM
 
I agree. Interestingly there has never been DRM on jokes, has there? (If there were, the chap who invented the lightbulb joke would be living in Heffneresque splendour on the royalties). No, it's always been assumed that jokes are shared around for free, just as songs are today and films will be tomorrow. Meanwhile comedians and gag-writers haven't endlessly whinged about this or demanded compensation - they've simply found thousands of other ways to make humour pay.
 
 
by William Doust
May 10, 2007 9:34 AM
 
Consumer Generated Media has been producing free content by the bucket loads. See give away 101 a.k.a. Arctic Monkeys. They knew that the power of their music went beyond the Silver CD and initial free MP3 Downloads. They let the network spread the message and build anticipation for the "complete experience"...Their Gigs and corresponding atmosphere. Content owners need to stretch their imagination in how they present their content and encourage consumers to wet their appetites with the limitations of "free content". The tide has turned, but technology has advanced so far, that what we can imagine can be done - we know need to shake the shackles of scarcity led marketing which we inherited from the industrial revolution, and adopt the new mind-set and corresponding practices that relate to an explosion of choice in the global market place.
 
 
by Will Callaghan
May 10, 2007 10:20 AM
 
I'm not sure if content producers and owners should just roll over and accept that people are going to steal their stuff. Or maybe they should break in to pirates' homes and pinch their copying equipment? A legal challenge is maybe not the best way to go though. Surely a rev share agreement with YouTube and an official channel would represent a win for both sides?
 
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