Coke have created a site called virtual thirst where they ask users to come up with ideas that will then be created for real in Second Life, the virtual world.
I'm sure if you read this piss poor attempt at a blog you probably already read Joseph Jaffe's blog he explains the idea in more detail.
What's interesting from my point of view, apart from the fact that marketers continue to experiment in second life, is that there is a smart way of ensuring quality control. Users have to submit ideas and then the panel choose which ones get animated by their resident geeks. Who knows how many people have actually bothered to submit ideas but when we are talking about advertising quality is still better than quantity.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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