I was doing a client workshop with AEG, the German white goods manufacturer (although clearly all these types of goods are black or silver now, so perhaps that nomenclature will change over time). In the evening session we went to a restaurant called Mmmmh! in Brussels. It was great fun trying to explain the name of the place to the cab driver but even more fun when we got there.
The whole premise was that we had to make our own meal. There was around 20 of us so the chef gave us our duties and off we went. I helped prepare pasta with Italian Sausage. 'Where is this going?' you ask. All the kitchen products were AEG appliances and of course we got to play with them and explore all the great features. The touch, the sound are as important as the look. This was great and actually made me want to fit my next kitchen out with AEG.
We know from our wok on SonyEricsson that if you can get consumers to interact with products they are much more likely to buy them. So although we bang on about 'digital' this, 'digital' that. Actually in this crowded environment that we live in getting people to interact with products is far more important.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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