Just a quick thought on the Campaign Direct awards last night.
I was drafted in last minute (I think..) to help judge because more and more digital pieces were being entered. The debate about whether something is 'direct' or not has been going on for ages. It seemed to me at times we were judging posters, TV ads, press ads, everything.
Of course one could argue that all digital is direct. Pretty much all digital work has a call to action, whether it's a 'click here', 'upload here' or 'find out more'. So where to draw the line?
Most of the digital work that was entered came from agencies traditionally labled as DM agencies but there were a few entries from digital agencies. I can see this trend continuing.
We had a pretty good night. We only entered two pieces in two categories, Corporate and Best Use of Digital. Dare school got a commendation for Corporate but won Best Digital. Lynx Blow was a finalist in Best Digital too. Before you ask, I wasn't allowed to vote on our work!
So dareschool has done OK at the awards. Mainly because of the innovative technology I reckon. These days it's relatively simple to have a cool digital idea, the hard part is making it happen. So a public thank you, to Al, Mizzy, Greg, Ade, Dangerous, Kooch and Jo. You rock.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
