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The New Creative Director? Not quite yet.... 

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Campaign ran a pretty interesting article where Creative Directors got together on a blog to talk about, guess what, being a Creative Director. I thought it was a good idea that didn't quite work.

Perhaps it was the people involved. All of them (possibly with the exception of Rory - who really just says what he likes, and is all the more entertaining for it) were just saying the sort of things they think they should be saying.

Maybe if there had been a CD from the US or someone with a slightly less traditional outlook (even Mark wants to do TV ads really!!) say Bob Greenberg or Nick Law from R/GA, or Ben from Barbarian then it might have thrown up a few more curveballs.  

But let's not throw the baby out - this kind of interaction between people is a good idea and should be continued.

 

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