The two leading democratic candidates in the States are using you tube to flog their messages. No surprise there, but what is interesting is that both would choose old advertising icons to get their message across. Are old TV ads more powerful than new politics?
There is a spoof of the classic 1984 Apple ad for Barack Obama that likens Hilary Clinton to the Orwellian Big Brother charcater from 1984. This has already racked up 2.5 million views. That's 2.5 million people who actually want to watch this film rather than have it on in the background while they make a cup of tea (or cwoffee, probably).
Clinton's repsonse to the apple spoof is to do a Burger King spoof. Only 100, 000 people have watched this so far. Is that because no one likes Hilary, it's a follow up, or it's just not a very well produced idea. (I think it's the latter).
I wonder if we'll see the same kind of digital fisticuffs when Gordon Brown faces a leadership battle?
James Cooper
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