Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Find over 3000 jobs
 

Directory

 

Three Minute Happiness

The Information Revolution can bite you on the ass.  

Comments:5   Add your comment
Being an inquisitive (and digital) kind of chap I saw some posters on the tube for information-revolution.org. I went there and found a torrent of abuse for one digital agency.

The site is a covert attempt by Ask to get people to use their search engine rather than Google. Not a bad strategy, but executionally it seems to have annoyed a few people.

There have been a few examples of things backfiring, like the fake Sony PSP blog and I'm no way saying that this is anything near as widespread as that - it's probably just a few people having a laugh - but it does open up an interesting question.

If you are going to be all open and 2.0 ish then at what point do you say, actually this is damaging the people involved, agency (and more importantly, client) and revert to being closed and...ermmm...1.0 ish? 

Published Mar 14 2007, 01:20 PM by James Cooper

Comments

by Robin Grant
March 14, 2007 3:33 PM
 
Hi James - how eerie - I also spotted the poster on the tube last night and meant to check it out. I'm not sure this cautionary tale proves anything other than Profero (if it was indeed them that created the campaign) and Ask made a mistake by deciding to be deliberately deceptive with this campaign - against, might I add, the WOMMA guidelines and common sense. I wonder what the ASA would say about this?
 
 
by Will Callaghan
March 15, 2007 1:11 PM
 
The 'join us' page seems to imply that using Google and nothing else will lead to some kind of one party state. Err...
 
 
by Felix Velarde
March 15, 2007 3:15 PM
 
This is also the sort of thing that Adrants like to play with... not sure how relevant WOMMA is (they seem to have abandoned us European members) but I found this which pretty much makes the point: http://store.muledesign.com/shirts/corporate-blogs-still-suck.php
 
 
by Janet Belmot
March 15, 2007 5:11 PM
 
Hi James! I've LITERALLY just looked at the website and it told me to "..look slowly over both shoulders". This is VERY hard to do, even slowly. I tried this and ended up straining my neck and falling backwards off my chair, so conclusion = do NOT do everything the internet tells you to do. How are your clothes?
 
 
by Robin Grant
March 15, 2007 8:27 PM
 
ouch...
 
To comment on this post you have to be logged in