This, we thought, was quite a brave thing to say. We are always taught that it’s the most important thing in advertising. But of course it’s not. Many original things are absolutely terrible ideas and worse executions. Far better, actually, to do something brilliantly, to improve on something that has been done elsewhere. If you have a spare year or so you can ask Flo his feelings on this subject in relation to Honda’s Cog and Fischli and Weiss.
Having said that - and this was actually the reason for this post (it’s my first attempt, give me a break) – I am going to attempt to be original by being the only advertising blogger in the known world not to link to Russell Davies.
(Not because he isn’t a top bloke, he very kindly came into Dare towers recently to do a Dare Session, just, you know, to be different)
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
