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Wed, 18 Nov 2009 16:43:36 GMT

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re: A qualified hurrah

JAMES SMYTHE — Fri, 13 Nov 2009 09:46:12 GMT

Good points David. Some very clever advertising academics have worked out that optimal ad spend is linked to advertising elasticity: the more efficient your campaigns are at growing sales, the more you should spend. Great creative can be let down by scrimping on budget.

re: Most irritating things in media. No. 3 in an occasional series: 'Passive'

Kevin Gordon — Sat, 31 Oct 2009 10:40:18 GMT

The human brain is the blueprint for the invention of the computer. Unwrapped, the average brain covers a tennis court. Subverting people's thinking is what advertising is all about, and the best is achieved when thoughts and memories collected by passive processing are brought to the foreground actively.

SURPRISE!

This is how and why highly creative ideas work. They bring the unexpected, seemingly unimportant to the foreround and surprise the brain with something novel and interesting, which in turn makes it highly memorable.

I ask myself one question.

Why has Tess told us about all the programmes she watches at home when she's in a receptive mood. Surely that time would be spent better planting Daffodils?

Is there a subliminal message here?

My guess is there are "not to be missed" ads booked for compulsive viewing.

re: Most irritating things in media. No. 3 in an occasional series: 'Passive'

Faustino B — Fri, 30 Oct 2009 09:52:26 GMT

Derren Brown is a complete fake - from the moment he played russian roulette without any live ammunition on set he had no credibility. And Flash Forward is terrible - worst FBI agencts ever (giving a Nazi a pardon without any proof just because he had a lawyer there?!). Apart from that very interesting stuff.

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Thu, 29 Oct 2009 13:14:41 GMT

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re: Most irritating things in media. No. 3 in an occasional series: 'Passive'

Gordon Macmillan — Thu, 29 Oct 2009 12:09:56 GMT

Passive doesn't seem appropriate; switched on and involved as the brain skips around assessing plot and coming up with variables as to what happens next plot wise (Flash Forward is terrific so far).

re: Rio Ferdinand, media futurologist

Sarah Farrow — Thu, 08 Oct 2009 12:59:04 GMT

Just hook a computer to a TV screen using whichever leads you need and be done with it.

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Thu, 08 Oct 2009 12:32:16 GMT

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| The Chaos Scenario

| The Chaos Scenario — Thu, 08 Oct 2009 08:16:20 GMT

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re: A graph that made me laugh

Kevin Gordon — Wed, 07 Oct 2009 16:48:31 GMT

Hi Tess,

Thanks for the barcharts and your blog.

I'm in agreement with the ROI Mob.

No return on investment is a waste of money.

I'm sure you'll plant your Daffodils in good soil.

re: A graph that made me laugh

John Gallen — Wed, 07 Oct 2009 16:03:26 GMT

Hi Jacqueline, I know those sketches and they are very funny. And anyone that takes offence from them, can't take a joke. I also like jokes that make men out to be stupid :)

Rio Ferdinand, media futurologist

The Thinkbox Blog — Wed, 07 Oct 2009 15:21:11 GMT

In a surreal moment, the respected media analyst and futurologist Rio Ferdinand has linked the fact that

re: A graph that made me laugh

jacqueline steel — Mon, 05 Oct 2009 10:50:04 GMT

Gareth (and John) have you ever seen the Harry Enfield sketch where the 'sweet little wife' (to paraphrase) "knows nothing about my husband's complex business ... but I do know that I love fluffy kittens."

You two indeed live in a world where us women -- SHOULD KNOW YOUR LIMITS.

Youtube it. I'm sure you'll have a laugh.

Best regards.

re: A graph that made me laugh

R Helyar — Fri, 02 Oct 2009 16:04:17 GMT

I never realised it was sexist to have a wife, but I stand corrected. Thank you darlin'.

re: A graph that made me laugh

John Gallen — Fri, 02 Oct 2009 11:20:04 GMT

Good post. Good points, well made.

Hey Gareth, I didn't think there was anything sexist in your remark. Anyone that takes offence from your comment probably reads polarised nonsense like LadyGeek.