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Action TV stations

It is important to respond, to act. Ask Gordon Brown about biscuits and he’d better respond with something – anything – or else there will be trouble. Deafening silence rarely suggests success. Advertising doesn’t always expect an instant response; often...

Posted Nov 16 2009, 12:10 PM by David Brennan with | with 1 comment(s)

Filed under: Thinkbox, TV advertising, advertising effectiveness, commercial tv, internet advertising, Google, MediaCom, DRTV, TV response, Gordon Brown

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A qualified hurrah

No other awards do what the IPA Effectiveness Awards do – honour the actual, transformational effect that good advertising can have. For this reason above all they remain the gold standard in awards. And for that reason Thinkbox is extremely proud to...

Posted Nov 12 2009, 11:40 AM by David Brennan with | with 1 comment(s)

Filed under: Thinkbox, advertising effectiveness, Let's Grow, IPA Effectiveness Awards, Morrisons, Mediaedge:CIA

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A graph that made me laugh

I’m supposed to be having a day off. Fat chance. You might have noticed a story put out by our cousins at the IAB that claims online advertising has now overtaken TV to become the ‘biggest single advertising medium in the UK’ (by spend). We find the IAB...

Posted Sep 30 2009, 05:17 PM by TESS ALPS with | with 14 comment(s)

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Judging from the sofa

David Reviews, the influential TV and film aggregation site, has recently started something called The Lunch Break . This is a selection of TV ads put together to watch as if in an ad break. The very good idea behind this is obviously to better replicate...

Posted Sep 18 2009, 01:10 PM by TESS ALPS with | with no comments

Filed under: Thinkbox, TV advertising, advertising effectiveness, tv viewing, Youtube, TV sponsorship, David Reviews, Campaign Big Awards, X-Factor, Neuroscience, Peep Show

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TV goes app

Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a...

Posted Aug 21 2009, 09:18 AM by TESS ALPS with | with no comments

Filed under: Thinkbox, TV advertising, advertising effectiveness, comparethemarket.com, T-Mobile, Youtube, interactive advertising, internet advertising, social media, Barclaycard, BBH, Dare, Waterslide Extreme, App, interactive media

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Plouffe of effectiveness

Maybe it’s the heat, but some recent commentary has got a bit carried away when interpreting what certain wins at Cannes portend for TV. The successes of the fantastic Obama campaign and Tribal DDB’s brilliant ‘Carousel’ - an online film for Philips TVs...

Posted Jul 01 2009, 03:26 PM by TESS ALPS with | with 2 comment(s)

Filed under: Plouffe, Thinkbox, TV advertising, Cannes, advertising effectiveness

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Action TV stations

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A qualified hurrah

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A graph that made me laugh

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Judging from the sofa

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TV goes app

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Plouffe of effectiveness