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Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 1)

We recently ran an event entitled “Marketing Agencies - Scientists or Artists?” which looked at a selection of case studies of brilliant marketing ideas created for top UK brands that were never commissioned, and discussed why these and other projects...

Posted Oct 28 2009, 12:42 PM by Scott Knox with | with 1 comment(s)

Filed under: creativity, Consultants, Trade Body, Marketing Agencies, The MCCA, gillette, David Beckham, artists vs. scientists, magnolia marketing, magnolia and westlife

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Aiming for digital excellence not just digital basics

I absolutely agree with Spencer’s points raised in the previous post on The MCCA blog . Digital Britain didn’t go far enough. Whilst it is clearly important to have a good level of digital coverage across the country, there is also a case to be made for...

Posted Jun 30 2009, 03:16 PM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, Digital Marketing, Digital Britain, Digital Excellence

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Lets be realistic not pessimistic

There’s been a lot of discussion recently about the agencies that are most exposed in the current climate – from Publicis’ relationship with GM to predictions of the “David vs Goliath” variety. Unsurprisingly our members want to know where we stand on...

Posted Jun 10 2009, 05:11 PM by Scott Knox with | with no comments

Filed under: Trade Body, The MCCA, Recession

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Mike Spicer on the lost generations’ impact on your marketing agency

Mike Spicer, Chairman, The MCCA and Managing Director of EHS Brann: The Charted Institute Personnel and Development (CIPD) put out a report last week which found that the majority of employers are not planning to take any graduates on this year. I find...

Posted Jun 01 2009, 10:45 AM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, Recession, best practice, Graduate Recruitment, CIPD

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“This Will Be A Marketing-Led Recovery” Marketing debate in the House of Commons

Marketing will save us all. There, I’ve said it. I’ve said what we’ve all been skirting around for ages. And why not? Whilst the financial sector crumbles around us, that former stalwart of economic stability, why not suggest that the hellish doom-mongering...

Posted May 05 2009, 05:32 PM by Scott Knox with | with 1 comment(s)

Filed under: Trade Body, Marketing Agencies, The MCCA, Recession, The Debating Group, House of Commons

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Take a stand - Protect your pitches

I’ve watched over the last few weeks as various high profile people in the PR industry (including PRCA Director, Francis Ingham) have debated the problem of pitch protection in the press. While I applaud them for raising this serious issue, it’s been...

Posted Apr 29 2009, 01:05 PM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, pitch protection, best practice, Thought theft, K&L Gates

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Mike Spicer: Why creative industries deserve a pat on the back

Guest blogger Mike Spicer, Chairman of the MCCA and Group Managing Director of EHS Brann: Over the past few weeks I’ve read a couple of articles that have got me thinking about our industry, and not in a ‘we’re all doomed’ way either. The first was The...

Posted Apr 17 2009, 04:05 PM by Scott Knox with | with no comments

Filed under: creativity, Consultants, Trade Body, Marketing Agencies, The MCCA, Digital Marketing, Integrated marketing, Sunday Times Top 100, Recession

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Hey big spender

It was interesting to see the recent research which highlights that the COI's media spend is continuing to rise, meaning it is edging ever closer to a return to being the UK’s biggest marketing spender. It seems like almost every area of marketing...

Posted Apr 07 2009, 11:59 AM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, Integrated marketing, Multi agency models, COI

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Helping your clients get the most from their digital marketing

Debbie Morrison, MCCA board member and Director of Consultancy & Best Practice at ISBA: The results of another survey out this week apparently proved that client marketers don’t understand how to use social networking, and that’s why they’re not investing...

Posted Mar 12 2009, 10:28 AM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, ISBA, Digital Marketing, Social networks, Integrated marketing, Social media

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A worrying idea: extended payment terms

A worrying idea has been circulating this week; that big companies can use their weight to put pressure on their marketing suppliers to extend the payment terms. This is both unfair and unrealistic for the majority of marketing agencies. If you went to...

Posted Mar 10 2009, 10:10 AM by Scott Knox with | with 1 comment(s)

Filed under: Trade Body, Marketing Agencies, extended payment terms, The MCCA

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Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 1)

Tag Filter

Aiming for digital excellence not just digital basics

Tag Filter

Lets be realistic not pessimistic

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Mike Spicer on the lost generations’ impact on your marketing agency

Tag Filter

“This Will Be A Marketing-Led Recovery” Marketing debate in the House of Commons

Tag Filter

Take a stand - Protect your pitches

Tag Filter

Mike Spicer: Why creative industries deserve a pat on the back

Tag Filter

Hey big spender

Tag Filter

Helping your clients get the most from their digital marketing

Tag Filter

A worrying idea: extended payment terms