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Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 2)

Why marketing departments need the artists as well as the scientists The rigour and red tape of the client’s marketing department are suffocating creativity. Creative teams become more and more frustrated and brands are missing the opportunity to really...

Posted Oct 30 2009, 12:52 PM by Scott Knox with | with no comments

Filed under: Social media, Strictly Come Dancing, The X Factor, markieting agenices

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Helping your clients get the most from their digital marketing

Debbie Morrison, MCCA board member and Director of Consultancy & Best Practice at ISBA: The results of another survey out this week apparently proved that client marketers don’t understand how to use social networking, and that’s why they’re not investing...

Posted Mar 12 2009, 10:28 AM by Scott Knox with | with no comments

Filed under: Trade Body, Marketing Agencies, The MCCA, ISBA, Digital Marketing, Social networks, Integrated marketing, Social media

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Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 2)

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Helping your clients get the most from their digital marketing