I absolutely agree with Spencer’s points raised in the previous post on The MCCA blog. Digital Britain didn’t go far enough. Whilst it is clearly important to have a good level of digital coverage across the country, there is also a case to be made for the government to consider the other end of the spectrum – those working on the future of the internet.Why wasn’t there input from the people at the cutting edge of digital? If we really want to call Britain a creative and digital hub surely we need to be examining the issues in more depth. How should we being using the net and what can the government do to support those working to create the future technology and online advances?There is a fundamental question to be asked a centre all this – What role does and will digital play in the UK? When we take a look around yes we may have better coverage than many countries but are we really making the most of the technology available? Korea is a prime example of a country that is embracing digital – those creating online games become top celebrities and people are increasingly accessing online only videos and content. But it remains to be seen whether English culture will ever become this digital focused.Whatever form it takes, it’s undeniable that digital businesses are an important and growing part of the UK economy. So I want to see a Digital Britain report that looks at the people creating digital excellence; the pioneers and drivers in this area. The individuals who are showing businesses, brands, communities and government how to really make the most of digital and push us towards the web 3.0 world.
Scott Knox
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
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