Spencer Gallagher, MCCA Board member and Managing Director of Bluhalo: Digital Britain was touted as ‘a comprehensive look at the country’s media and communication landscape’, but my impression is that it lacks ambition, and is simply a case of too little, too late.
One key focus is to provide universal broadband access with a 2Mb connection speed by 2012. However, if 50% of Japan's population already has access to fibre optic broadband, giving connections of up to 100Mb, surely we should be expecting something a lot faster than 2Mb three full years from now?? We are currently rated seventh in the world in terms of internet access, however if the UK is to even start to compete with other nations, we need to be thinking bigger and setting bolder targets for ourselves.
I also have concerns that the report has not done enough to address the important area of digital education. With the continued demand for digital talent across all types of businesses, I just didn't feel there was enough substance and conviction given to tackling the current and growing skills shortage in the digital industry. I would like to see more collaboration between the Department for Education and digital agencies themselves to develop relevant and commercially applicable courses for both students and individuals that wish to retrain.
Scott Knox, Managing Director, The MCCA I absolutely agree with Spencer’s points raised in the previous
Scott Knox
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