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It’s about time the Direct Marketing Association did something – anything – radical, and restructuring its management is the place it should have started long ago. The DMA has been an organisation badly in need of new thinking and it has failed to make...

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The Direct Approach
A look at data and the wider world or marketing in a rapidly changing business environment
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Lloyd James

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Member since: 23 Feb 2009

Last login: 22 Jun 2009

Total Posts: 10

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