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Not only are our politicians claiming for everything from bath plugs to porn movies these days, they are using direct mail to teach us how to use a tissue when we sneeze – with a glossy five-colour leaflet sent to over 25 million homes in the UK. What...

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The Direct Approach
A look at data and the wider world or marketing in a rapidly changing business environment
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Lloyd James

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Member since: 23 Feb 2009

Last login: 22 Jun 2009

Total Posts: 10

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