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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Get Tim Martin to do the Army recruitment ads</title><link>http://community.brandrepublic.com/blogs/the_wethey_forecast/archive/2008/01/07/get-tim-martin-to-do-the-army-recruitment-ads.aspx</link><description>Another bumper weekend for crazy stories from adland and marketingville. Who&amp;rsquo;s Tim Martin? He&amp;rsquo;s the breathtakingly cool Chairman of JD Wetherspoon. And they are the pub chain who are turfing out punters after two drinks if they have brought</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: Get Tim Martin to do the Army recruitment ads</title><link>http://community.brandrepublic.com/blogs/the_wethey_forecast/archive/2008/01/07/get-tim-martin-to-do-the-army-recruitment-ads.aspx#18196</link><pubDate>Mon, 07 Jan 2008 12:47:09 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:18196</guid><dc:creator>gotnoteef</dc:creator><description>I have one question about this research:
Who joins the miltary without realising that they are entering a career where discipline is a key to success; where injury and death are somewhat inconvenient potential side-effects; and where killing the currently identified nasties is pretty much a given.
This research is another example of the nanny state gone mad - if the young lads (and ladies) joining up aren't wise enough to realise what they are gettign themselves in to, how did they summon the nouse to get themselves down to the recruitment office.
FFS - this is the army - they are recruiting soldiers - it's no picnic and some of them will die - granted there may be scant justification for it, but it is a simple fact. However, this fact does not need to be the central tenet of their recruitment advertising.
What next? Will there be research that concludes potential trainee teachers should be warned in recruitment ads that they are considering a career where there is a strong possibility of them being abused and undermined by smart-Rs kids? Perhaps dustmen should be warned that they may get dirty hands and smell a bit frousty - or maybe marketers should be told that they stand a fair chance of being blamed for everything that is wrong about this world!&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=18196" width="1" height="1"&gt;</description></item></channel></rss>