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Agencies could be paid for adding value if they could agree with clients what value they add

I have just caught up with an interesting research report from the US into value-based pricing – the latest candidate to break the default setting of people/hours fees. In August the ANA (ISBA equivalent) and AAAA (America’s IPA) jointly published...

Posted Nov 05 2007, 09:07 AM by David Wethey with | with 2 comment(s)

Filed under: advertising, agencies, agency management, clients, marketers, marketing, marketing spend, procurement

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What are agency CEO's for?

It is not meant to be a rude question. But with seemingly half the agencies in town either currently leaderless or having recently taken on new top talent, it is timely to ask what roles Chairmen and CEO’s are supposed to fulfil.In my agency days...

Posted Jun 06 2007, 08:15 AM by David Wethey with | with 3 comment(s)

Filed under: advertising, agencies, agency management, CEO, Chairman, clients, leadership, staff morale, sustain, talent

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Agencies could be paid for adding value if they could agree with clients what value they add

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What are agency CEO's for?