Blogs - Brand Republic

Skip To Page Navigation
Skip To Main Content
Skip To Footer Navigation
Skip to Accessibility Information

Edition:: UK |; Asia

Jobs

HEAD OF MARKETING : Luxury Travel Company
Account Director
£40K to £50K
Account Manager
Up to 27K
Account Director - Branding
Graphics Coordinator - Fashion Brand
Up to £27K

Tag Filter

Agencies could be paid for adding value if they could agree with clients what value they add

I have just caught up with an interesting research report from the US into value-based pricing – the latest candidate to break the default setting of people/hours fees. In August the ANA (ISBA equivalent) and AAAA (America’s IPA) jointly published...

Posted Nov 05 2007, 09:07 AM by David Wethey with | with 2 comment(s)

Filed under: advertising, agencies, agency management, clients, marketers, marketing, marketing spend, procurement

Tag Filter

Have agencies sacrificed service?

If a global client satisfaction survey had just been published (which to the best of my knowledge it hasn’t) I can confidently predict that its shock finding would be that standards of client service in creative agencies have significantly dropped...

Posted May 21 2007, 09:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, clients, creativity, evaluation, marketing, procurement, servicing, specialist agencies

Tag Filter

Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic...

Posted Apr 26 2007, 12:24 PM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, change, clients, creativity, future, IPA, marketing, Moray MacLennan

Tag Filter

Nostalgic about the future

Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward...

Posted Apr 25 2007, 08:55 AM by David Wethey with | with no comments

Filed under: Adforum, advertising, agencies, agency search consutlant, change, clients, consultant, Crazybusy, creativity, future, marketers, marketing, marketing spend, presentations, talent

Tag Filter

Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

Tag Filter

Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

Tag Filter

Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

Tag Filter

British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

Tag Filter

Time to emphasise our global role

Britain accounts for only 4½% of world adspend. But we punch way beyond our weight, and this needs to be reflected in Action for Ads. Look at Britain ’s global contribution in just two vital areas: planning and creativity. We led the world...

Posted Apr 11 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, IPA, marketing

Tag Filter

Action for ads needs likeable advocates

I wholeheartedly support Action for Ads. But I do have a concern that Campaign’s praiseworthy initiative won’t succeed – indeed it could be counter-productive – unless we identify spokespeople who are likeable as well as articulate...

Posted Apr 10 2007, 10:15 AM by David Wethey with | with 3 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

Tag Filter

Just how big an idea are you expecting?

“Big Ideas that Changed the World” is a new series starting tonight on Five – not a compilation of Golden Lions, much less Twenty Top Pitches. As an agency selection consultant of nearly 20 summers, I always try to manage expectations...

Posted Apr 03 2007, 08:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, clients, consultant, decision making, IPA, Jeremy Bullmore, marketing, Michael Vaughan, pitching, presentations

Page 1 of 1 (11 items)

Jobs

Directory

ADVERTISEMENT

Browse by Tags

Tag Filter

Agencies could be paid for adding value if they could agree with clients what value they add

Tag Filter

Have agencies sacrificed service?

Tag Filter

Why it's so important to get behind Moray

Tag Filter

Nostalgic about the future

Tag Filter

Real Marketers to the barricades

Tag Filter

Should ads carry a freedom warning?

Tag Filter

Do you mind if I call it A4A?

Tag Filter

British agencies lead the world

Tag Filter

Time to emphasise our global role

Tag Filter

Action for ads needs likeable advocates

Tag Filter

Just how big an idea are you expecting?