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Agencies could be paid for adding value if they could agree with clients what value they add

I have just caught up with an interesting research report from the US into value-based pricing – the latest candidate to break the default setting of people/hours fees. In August the ANA (ISBA equivalent) and AAAA (America’s IPA) jointly published...

Posted Nov 05 2007, 09:07 AM by David Wethey with | with 2 comment(s)

Filed under: advertising, agencies, agency management, clients, marketers, marketing, marketing spend, procurement

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Nostalgic about the future

Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward...

Posted Apr 25 2007, 08:55 AM by David Wethey with | with no comments

Filed under: Adforum, advertising, agencies, agency search consutlant, change, clients, consultant, Crazybusy, creativity, future, marketers, marketing, marketing spend, presentations, talent

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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

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British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

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Action for ads needs likeable advocates

I wholeheartedly support Action for Ads. But I do have a concern that Campaign’s praiseworthy initiative won’t succeed – indeed it could be counter-productive – unless we identify spokespeople who are likeable as well as articulate...

Posted Apr 10 2007, 10:15 AM by David Wethey with | with 3 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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‘2oz of red meat a day’ just about sums it up

According to the main headline in today’s Daily Telegraph , new research shows that 2oz of red meat a day increases the risk of breast cancer in older women. Is this the tipping point? Is this the signal for the marketing community to stand up and...

Posted Apr 04 2007, 10:17 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, campaign for real marketing, Daily Telegraph, marketers, tipping point

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Agencies could be paid for adding value if they could agree with clients what value they add

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Nostalgic about the future

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Real Marketers to the barricades

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Should ads carry a freedom warning?

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Do you mind if I call it A4A?

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British agencies lead the world

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Action for ads needs likeable advocates

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‘2oz of red meat a day’ just about sums it up