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Why should anyone launch a 1000 strong house agency?

So the 'DaVinci' agency commissioned by Dell from WPP is behind schedule and still lacking a CEO. You have to ask yourself why - given the history of in-house agencies - WPP should feel the need to start a monster shop dedicated to Dell, when...

Posted Mar 12 2008, 09:47 AM by David Wethey with | with 1 comment(s)

Filed under: advertising, agencies, agency management, Da Vinci Project, Dell, WPP

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Agencies could be paid for adding value if they could agree with clients what value they add

I have just caught up with an interesting research report from the US into value-based pricing – the latest candidate to break the default setting of people/hours fees. In August the ANA (ISBA equivalent) and AAAA (America’s IPA) jointly published...

Posted Nov 05 2007, 09:07 AM by David Wethey with | with 2 comment(s)

Filed under: advertising, agencies, agency management, clients, marketers, marketing, marketing spend, procurement

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Double standards: open season at the BBC vs tough rules for advertisers

Listening to BBC Director General Mark Thompson’s hair shirt speech yesterday, it occurred to me that there’s a rich irony out there. While advertisers and agencies take a rigorous regime for granted, our public service broadcaster has been...

Posted Jul 19 2007, 09:40 AM by David Wethey with | with 1 comment(s)

Filed under: AA, Action on Ads, ads, advertising, agencies, ASA, BACC, BBC, IPA, ISBA, Mark Thompson, Ofcom

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What is the difference between a London agency and a Japanese businessman?

Surprisingly, it is the way they dress. My authority for how a Japanese ‘salaryman’ presents himself is a wacky website, called www.mynippon.com. I quote: "You must maintain the utmost cleanliness at all times. This includes short neat...

Posted Jul 06 2007, 12:33 PM by David Wethey with | with no comments

Filed under: advertising, agencies, budget, cell phone, clients, Japan, London, time

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What are agency CEO's for?

It is not meant to be a rude question. But with seemingly half the agencies in town either currently leaderless or having recently taken on new top talent, it is timely to ask what roles Chairmen and CEO’s are supposed to fulfil.In my agency days...

Posted Jun 06 2007, 08:15 AM by David Wethey with | with 3 comment(s)

Filed under: advertising, agencies, agency management, CEO, Chairman, clients, leadership, staff morale, sustain, talent

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Have agencies sacrificed service?

If a global client satisfaction survey had just been published (which to the best of my knowledge it hasn’t) I can confidently predict that its shock finding would be that standards of client service in creative agencies have significantly dropped...

Posted May 21 2007, 09:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, clients, creativity, evaluation, marketing, procurement, servicing, specialist agencies

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Mystery agency calls car clients for surprise pitch

Amid all the talk about agencies being on the back foot, it's surprising no one has thought of running pitches the other way round. After all in the real world there are numerous examples of coveted suppliers being very choosy about which customers...

Posted May 15 2007, 09:26 AM by David Wethey with | with 2 comment(s)

Filed under: agencies, clients, pitching

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Barbarians, Non-execs and the family silver

It is beginning to remind me of the late 60’s. Private equity (we used to call them asset strippers) are making predatory advances on big companies, who seem eager to swap their family silver for short term lucre. The barbarians are not at the gate...

Posted May 01 2007, 09:24 AM by David Wethey with | with 1 comment(s)

Filed under: agencies, Barbarians, brand equity, brand owner, executive directors, family silver, Non-execs, shareholder value

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Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic...

Posted Apr 26 2007, 12:24 PM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, change, clients, creativity, future, IPA, marketing, Moray MacLennan

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Nostalgic about the future

Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward...

Posted Apr 25 2007, 08:55 AM by David Wethey with | with no comments

Filed under: Adforum, advertising, agencies, agency search consutlant, change, clients, consultant, Crazybusy, creativity, future, marketers, marketing, marketing spend, presentations, talent

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Watch out for the manipulation of frightening facts and scary statistics

A4A (Action for Ads) has to fight on many fronts. Let’s concentrate for the few minutes it will take you to read this on one of them - personal health. The main headline in The Times yesterday read: ‘ HRT alert after more than 1,000 women...

Posted Apr 20 2007, 10:21 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, agencies, HRT, salt, standard, statistics, The Million Women Study, The Times

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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

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British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

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Tag Filter

Why should anyone launch a 1000 strong house agency?

Tag Filter

Agencies could be paid for adding value if they could agree with clients what value they add

Tag Filter

Double standards: open season at the BBC vs tough rules for advertisers

Tag Filter

What is the difference between a London agency and a Japanese businessman?

Tag Filter

What are agency CEO's for?

Tag Filter

Have agencies sacrificed service?

Tag Filter

Mystery agency calls car clients for surprise pitch

Tag Filter

Barbarians, Non-execs and the family silver

Tag Filter

Why it's so important to get behind Moray

Tag Filter

Nostalgic about the future

Tag Filter

Watch out for the manipulation of frightening facts and scary statistics

Tag Filter

Real Marketers to the barricades

Tag Filter

Should ads carry a freedom warning?

Tag Filter

Do you mind if I call it A4A?

Tag Filter

British agencies lead the world