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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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Just how big an idea are you expecting?

“Big Ideas that Changed the World” is a new series starting tonight on Five – not a compilation of Golden Lions, much less Twenty Top Pitches. As an agency selection consultant of nearly 20 summers, I always try to manage expectations...

Posted Apr 03 2007, 08:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, clients, consultant, decision making, IPA, Jeremy Bullmore, marketing, Michael Vaughan, pitching, presentations

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‘Crazybusy’? Not me. Not any more.

I don’t know how many of you caught Lucy Kellaway’s piece in the FT on the new American business book 'Crazybusy' by psychiatrist Dr Ned Hallowell. ‘CrazyBusy’ is about the perils of Attention Deficit Disorder , and the...

Posted Apr 02 2007, 11:08 AM by David Wethey with | with 4 comment(s)

Filed under: advertising, agencies, Blackberry, clients, Crazybusy, decision making, Dr Ned Hallowell, Lucy Kellaway, management, time management

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The Apprentice is just like a bad pitch

Has anyone noticed the similarity between ‘Srralan’ and a really awful client, with the hapless candidates behaving like clueless agencies? The Apprentice is compelling television, and the new series promises well. Sugar is nastier and even...

Posted Mar 29 2007, 11:08 AM by David Wethey with | with 3 comment(s)

Filed under: advertising, agencies, Alan Sugar, clients, decision making, management, pitching, The Apprentice, TV

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Real Marketers to the barricades

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Just how big an idea are you expecting?

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‘Crazybusy’? Not me. Not any more.

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The Apprentice is just like a bad pitch