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Double standards: open season at the BBC vs tough rules for advertisers

Listening to BBC Director General Mark Thompson’s hair shirt speech yesterday, it occurred to me that there’s a rich irony out there. While advertisers and agencies take a rigorous regime for granted, our public service broadcaster has been...

Posted Jul 19 2007, 09:40 AM by David Wethey with | with 1 comment(s)

Filed under: AA, Action on Ads, ads, advertising, agencies, ASA, BACC, BBC, IPA, ISBA, Mark Thompson, Ofcom

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Watch out for the manipulation of frightening facts and scary statistics

A4A (Action for Ads) has to fight on many fronts. Let’s concentrate for the few minutes it will take you to read this on one of them - personal health. The main headline in The Times yesterday read: ‘ HRT alert after more than 1,000 women...

Posted Apr 20 2007, 10:21 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, agencies, HRT, salt, standard, statistics, The Million Women Study, The Times

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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

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British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

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Time to emphasise our global role

Britain accounts for only 4½% of world adspend. But we punch way beyond our weight, and this needs to be reflected in Action for Ads. Look at Britain ’s global contribution in just two vital areas: planning and creativity. We led the world...

Posted Apr 11 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, IPA, marketing

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Action for ads needs likeable advocates

I wholeheartedly support Action for Ads. But I do have a concern that Campaign’s praiseworthy initiative won’t succeed – indeed it could be counter-productive – unless we identify spokespeople who are likeable as well as articulate...

Posted Apr 10 2007, 10:15 AM by David Wethey with | with 3 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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Double standards: open season at the BBC vs tough rules for advertisers

Tag Filter

Watch out for the manipulation of frightening facts and scary statistics

Tag Filter

Real Marketers to the barricades

Tag Filter

Should ads carry a freedom warning?

Tag Filter

Do you mind if I call it A4A?

Tag Filter

British agencies lead the world

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Time to emphasise our global role

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Action for ads needs likeable advocates