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Beware the wolf in sheep's clothing – especially when it’s called sustain

If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming. But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain...

Posted Apr 30 2007, 12:14 PM by David Wethey with | with no comments

Filed under: Action on Ads, ads, advertising, agency search consutlant, campaign, future, pressure group, sustain, TV

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Is 70:30 the magic formula for all ads?

In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His...

Posted Apr 27 2007, 10:17 AM by David Wethey with | with 1 comment(s)

Filed under: 70:30, ads, advertising, campaign, clients, creativity, future, magic formula, marketers, Quirkology, Richard Wiseman, The Times

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Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic...

Posted Apr 26 2007, 12:24 PM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, change, clients, creativity, future, IPA, marketing, Moray MacLennan

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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

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British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

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Time to emphasise our global role

Britain accounts for only 4½% of world adspend. But we punch way beyond our weight, and this needs to be reflected in Action for Ads. Look at Britain ’s global contribution in just two vital areas: planning and creativity. We led the world...

Posted Apr 11 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, IPA, marketing

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Action for ads needs likeable advocates

I wholeheartedly support Action for Ads. But I do have a concern that Campaign’s praiseworthy initiative won’t succeed – indeed it could be counter-productive – unless we identify spokespeople who are likeable as well as articulate...

Posted Apr 10 2007, 10:15 AM by David Wethey with | with 3 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

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‘2oz of red meat a day’ just about sums it up

According to the main headline in today’s Daily Telegraph , new research shows that 2oz of red meat a day increases the risk of breast cancer in older women. Is this the tipping point? Is this the signal for the marketing community to stand up and...

Posted Apr 04 2007, 10:17 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, campaign for real marketing, Daily Telegraph, marketers, tipping point

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Just how big an idea are you expecting?

“Big Ideas that Changed the World” is a new series starting tonight on Five – not a compilation of Golden Lions, much less Twenty Top Pitches. As an agency selection consultant of nearly 20 summers, I always try to manage expectations...

Posted Apr 03 2007, 08:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, clients, consultant, decision making, IPA, Jeremy Bullmore, marketing, Michael Vaughan, pitching, presentations

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Tag Filter

Beware the wolf in sheep's clothing – especially when it’s called sustain

Tag Filter

Is 70:30 the magic formula for all ads?

Tag Filter

Why it's so important to get behind Moray

Tag Filter

Real Marketers to the barricades

Tag Filter

Should ads carry a freedom warning?

Tag Filter

Do you mind if I call it A4A?

Tag Filter

British agencies lead the world

Tag Filter

Time to emphasise our global role

Tag Filter

Action for ads needs likeable advocates

Tag Filter

‘2oz of red meat a day’ just about sums it up

Tag Filter

Just how big an idea are you expecting?