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Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

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‘2oz of red meat a day’ just about sums it up

According to the main headline in today’s Daily Telegraph , new research shows that 2oz of red meat a day increases the risk of breast cancer in older women. Is this the tipping point? Is this the signal for the marketing community to stand up and...

Posted Apr 04 2007, 10:17 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, campaign for real marketing, Daily Telegraph, marketers, tipping point

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Real Marketers to the barricades

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‘2oz of red meat a day’ just about sums it up