Blogs - Brand Republic

Skip To Page Navigation
Skip To Main Content
Skip To Footer Navigation
Skip to Accessibility Information

Edition:: UK |; Asia

Jobs

Interactive Designer
£28-£30
Associate Director - Digital
£55000-£65000
Junior Account Director
Up to £40k + benefits
Account Manager (Freelance or Perm)
Up to £28k + benefits
Business Systems Analyst
Up to £50k + Excellent Bens

Tag Filter

Why should anyone launch a 1000 strong house agency?

So the 'DaVinci' agency commissioned by Dell from WPP is behind schedule and still lacking a CEO. You have to ask yourself why - given the history of in-house agencies - WPP should feel the need to start a monster shop dedicated to Dell, when...

Posted Mar 12 2008, 09:47 AM by David Wethey with | with 1 comment(s)

Filed under: advertising, agencies, agency management, Da Vinci Project, Dell, WPP

Tag Filter

Agencies could be paid for adding value if they could agree with clients what value they add

I have just caught up with an interesting research report from the US into value-based pricing – the latest candidate to break the default setting of people/hours fees. In August the ANA (ISBA equivalent) and AAAA (America’s IPA) jointly published...

Posted Nov 05 2007, 09:07 AM by David Wethey with | with 2 comment(s)

Filed under: advertising, agencies, agency management, clients, marketers, marketing, marketing spend, procurement

Tag Filter

Double standards: open season at the BBC vs tough rules for advertisers

Listening to BBC Director General Mark Thompson’s hair shirt speech yesterday, it occurred to me that there’s a rich irony out there. While advertisers and agencies take a rigorous regime for granted, our public service broadcaster has been...

Posted Jul 19 2007, 09:40 AM by David Wethey with | with 1 comment(s)

Filed under: AA, Action on Ads, ads, advertising, agencies, ASA, BACC, BBC, IPA, ISBA, Mark Thompson, Ofcom

Tag Filter

What is the difference between a London agency and a Japanese businessman?

Surprisingly, it is the way they dress. My authority for how a Japanese ‘salaryman’ presents himself is a wacky website, called www.mynippon.com. I quote: "You must maintain the utmost cleanliness at all times. This includes short neat...

Posted Jul 06 2007, 12:33 PM by David Wethey with | with no comments

Filed under: advertising, agencies, budget, cell phone, clients, Japan, London, time

Tag Filter

What are agency CEO's for?

It is not meant to be a rude question. But with seemingly half the agencies in town either currently leaderless or having recently taken on new top talent, it is timely to ask what roles Chairmen and CEO’s are supposed to fulfil.In my agency days...

Posted Jun 06 2007, 08:15 AM by David Wethey with | with 3 comment(s)

Filed under: advertising, agencies, agency management, CEO, Chairman, clients, leadership, staff morale, sustain, talent

Tag Filter

Have agencies sacrificed service?

If a global client satisfaction survey had just been published (which to the best of my knowledge it hasn’t) I can confidently predict that its shock finding would be that standards of client service in creative agencies have significantly dropped...

Posted May 21 2007, 09:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, clients, creativity, evaluation, marketing, procurement, servicing, specialist agencies

Tag Filter

Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic...

Posted Apr 26 2007, 12:24 PM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, change, clients, creativity, future, IPA, marketing, Moray MacLennan

Tag Filter

Nostalgic about the future

Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward...

Posted Apr 25 2007, 08:55 AM by David Wethey with | with no comments

Filed under: Adforum, advertising, agencies, agency search consutlant, change, clients, consultant, Crazybusy, creativity, future, marketers, marketing, marketing spend, presentations, talent

Tag Filter

Real Marketers to the barricades

A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will...

Posted Apr 18 2007, 09:15 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, campaign for real marketing, clients, consultant, decision making, management, marketers, marketing

Tag Filter

Should ads carry a freedom warning?

To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about...

Posted Apr 16 2007, 10:14 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

Tag Filter

Do you mind if I call it A4A?

I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about...

Posted Apr 13 2007, 11:13 AM by David Wethey with | with 1 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, marketers, marketing, presentations

Tag Filter

British agencies lead the world

Much of the success of UK clients is down to the advertising and marketing communications talent they can call upon to build their brands. But Action for Ads should also emphasise the role of British agencies and groups in making our industry world class...

Posted Apr 12 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, clients, consultant, management, marketers, marketing

Tag Filter

Time to emphasise our global role

Britain accounts for only 4½% of world adspend. But we punch way beyond our weight, and this needs to be reflected in Action for Ads. Look at Britain ’s global contribution in just two vital areas: planning and creativity. We led the world...

Posted Apr 11 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, IPA, marketing

Tag Filter

Action for ads needs likeable advocates

I wholeheartedly support Action for Ads. But I do have a concern that Campaign’s praiseworthy initiative won’t succeed – indeed it could be counter-productive – unless we identify spokespeople who are likeable as well as articulate...

Posted Apr 10 2007, 10:15 AM by David Wethey with | with 3 comment(s)

Filed under: Action on Ads, advertising, agencies, campaign, marketers, marketing

Tag Filter

‘2oz of red meat a day’ just about sums it up

According to the main headline in today’s Daily Telegraph , new research shows that 2oz of red meat a day increases the risk of breast cancer in older women. Is this the tipping point? Is this the signal for the marketing community to stand up and...

Posted Apr 04 2007, 10:17 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, campaign for real marketing, Daily Telegraph, marketers, tipping point

Page 1 of 2 (18 items)

1 2 next

Jobs

Directory

ADVERTISEMENT

Browse by Tags

Tag Filter

Why should anyone launch a 1000 strong house agency?

Tag Filter

Agencies could be paid for adding value if they could agree with clients what value they add

Tag Filter

Double standards: open season at the BBC vs tough rules for advertisers

Tag Filter

What is the difference between a London agency and a Japanese businessman?

Tag Filter

What are agency CEO's for?

Tag Filter

Have agencies sacrificed service?

Tag Filter

Why it's so important to get behind Moray

Tag Filter

Nostalgic about the future

Tag Filter

Real Marketers to the barricades

Tag Filter

Should ads carry a freedom warning?

Tag Filter

Do you mind if I call it A4A?

Tag Filter

British agencies lead the world

Tag Filter

Time to emphasise our global role

Tag Filter

Action for ads needs likeable advocates

Tag Filter

‘2oz of red meat a day’ just about sums it up