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Beware the wolf in sheep's clothing – especially when it’s called sustain

If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming. But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain...

Posted Apr 30 2007, 12:14 PM by David Wethey with | with no comments

Filed under: Action on Ads, ads, advertising, agency search consutlant, campaign, future, pressure group, sustain, TV

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Is 70:30 the magic formula for all ads?

In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His...

Posted Apr 27 2007, 10:17 AM by David Wethey with | with 1 comment(s)

Filed under: 70:30, ads, advertising, campaign, clients, creativity, future, magic formula, marketers, Quirkology, Richard Wiseman, The Times

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Beware the wolf in sheep's clothing – especially when it’s called sustain

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Is 70:30 the magic formula for all ads?